| Children, Youth and Women's Health Service - Adelaide, South Australia |
Pregnancy and Alcohol Don't Mix CampaignDuring 2004 The Centre for Health Promotion at the Women’s and Children’s Hospital worked on a consultation project that has resulted in the development of a resource and advertising campaign to alert the community and in particular women of child bearing age to the risks associated with consuming alcohol during pregnancy. This project was funded by the Department of Health and involved the review of relevant literature, and extensive consultation with both health practitioners and consumers. Both practitioners and consumers reported a lack of knowledge about the amount, timing and consequence of drinking alcohol, when pregnant or just prior to becoming pregnant. Consumers were also scathing of health promotion campaigns that are vague and/or complex in their advice to the public. ("Stop being so wishy washy. Either you can or you can’t.") It was decided that a prudent conservative public health approach would suggest that no alcohol during pregnancy is the safest choice. Consumers from a range of cultural and socio-economic backgrounds unanimously chose:
Resource packs containing information postcards, posters, order forms and covering letters have been sent to every GP, health service and obstetrician in South Australia In addition the campaign involves advertising on TV and radio, billboards, bus shelters, bus backs and the press. To view the posters go to: http://www.wch.sa.gov.au/services/az/other/health_prom/programs/pregalcohol_leaflet1.pdf http://www.wch.sa.gov.au/services/az/other/health_prom/programs/pregalcohol_leaflet2.pdf The project officer, Jenny Philip-Harbutt is very happy to answer questions about the campaign process and can be contacted as follows: tel. (08) 8161 7163 Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |